Leads and sales: Form submissions, revenue generated.Building an audience: Fan or follower count.Engagement: Likes, shares, comments, and engagement rate.Brand awareness: Impressions, views, and clicks.

The key here is to determine which social media metrics will help you measure your success. Or if your goal is to build an audience, you may set a goal of earning 1,000 new followers this month. These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives.įor example, if your high-level marketing goal is to grow brand awareness, your social goal may be to increase impressions by 20% over last quarter.

Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. Goals matter because they hold you accountable, guide your decision making, and keep your social strategy focused on outcomes. Here are eight tips for creating a showstopper report. Ultimately, the goal of a social media report is to assess your successes and failures, communicate the results effectively to key stakeholders, and then make smart, data-driven choices for what comes next. So the more you can effectively and accurately frame the data you’re presenting, the more everyone will get out of your report (yourself included). We see what we want to see and hear what we want to hear-especially when it comes to data. Here’s the thing: people are emotional creatures. What data you choose to put in your report is obviously important (and we’ll get to that), but how you present your social media data is going to make or break your social media reporting strategy. How do you write a social media report?Ĩ Social media reporting tips you must know about.Which tool should you use for social media reporting?.What should a social media template include?.Get started on your social media report.Cover other key categories and highlights Walk through your key social media metrics What’s in our social media report template?.8 Social media reporting tips you must know about.

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